Wednesday, April 04, 2018

Tuesday, December 05, 2017

A substantial portion of this article examines the idea of chasing trends. SEO and SMO, in particular, are targeted as scapegoats. To an extent, that's a fair assessment - if news media cover a particular topic only because it's trending on search or social, it doesn't necessarily lead to quality content. The better route is to cover the topics of your own expertise and view search and social as tools for getting your content to an audience interested in it. The "O" in SEO and SMO stands for optimization, not game-the-system.

Monday, December 04, 2017

I often wish I could abandon Facebook altogether. I find Twitter extremely useful for work, but I rarely use it outside the office. Instagram is littered with junk posts (personally, I consider anything that isn't a photo you shot yourself to be spam), and I can't keep up with their stories vs. Snapchat's.

Social media has become a mostly joyless pastime that we turn to out of habit with the hope that maybe, just maybe, we'll stumble across something interesting.

As I've argued for years, Facebook's failure is that your friends aren't interesting. However, on the platforms where we follow people based on interest rather than acquaintance, social media works.

Wednesday, November 29, 2017

This issue of kids being targeted by rogue YouTube accounts frightens me, but having worked in media, I know the solution is far from simple.

Wednesday, November 15, 2017

Mara Wilson delivers a scathing commentary of the sexualization of child actors that we should be ashamed even needed to be written.

Tuesday, November 14, 2017

Looking back at how ignorant news media were regarding social media in its early days, we should continue to question what aspects of social media newsrooms are neglecting now.