Tuesday, July 19, 2005

When you care enough to send the very best

I received the following press release over the weekend...
So you've decided to kill yourself but you just don't know how to say "goodbye?"

SENTI-MENTAL GREETING CARD CO., the first name in last words, announces the release of "Suicidal Sentiments." ...

The 12-card "Suicidal Sentiments" series offers a range of commonly repressed thoughts, feelings and emotions commonly held by suicidal persons. The series is surprisingly direct and cleverly written from the suicide's perspective, an innovative first in this "hush-hush" society of suicide and mental illness.

It goes on and on (as press releases tend to do) with quotes from the creator and such, but I think you get the idea already. Then, in order to avoid hate mail from people saying the business is tactless, it closes saying that they "will be donating 25% of all sales to local and national suicide prevention programs."

Of course if the prevention programs work, no one would need to buy the cards.

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